How Loyal Are You to Your Automotive Brand?

Is it time to replace the family SUV? You might be thinking about trying out something new. After all, your family has likely driven the same brand of car for years. But with changing times and technologies, does that same rule still apply in the 21st century?

The Majority of Car Buyers are Loyal to their Brand

Even as hybrids and EVs are making their way onto showroom floors, the automotive industry still enjoys brand loyalty from most of its returning customers. According to a December 2021 study by Morning Charts, only 1 in 4 adults considered switching brands for their next ride. It’s understandable. If your current Ford or Toyota performed well, you can expect the next one to do the same.

Your Automotive Loyalty May Be Connected to Your Age

However, your age may have a part in your decision to try out a Chevrolet or Kia this time around. The Millennials are more open to testing out a different ride. Nearly 36% of the younger generation said they would like to buy a different brand, while the Boomers report that just 10% are ready to change things up.

Think about it, when you retire, you may have driven multiple SUVs from the same manufacturer. That positive life experience will strengthen your loyalty.

Familiar Car Brands Embracing New Technology are a Hit

How are Hyundai and Honda keeping their fans true? By introducing popular perks and technologies in their latest models. The vehicles that continually update their design and abilities are the ones that have buyers preordering the latest models. Nearly 50% of car shoppers indicate that their new ride must have the right mix of tech toys like infotainment, smart keys, intelligent safety systems, and even power seats with memory. It’s the best feeling when you visit the dealership to look at the latest version of the Toyota Corolla or maybe a Jeep Wrangler and find it loaded with everything that you desire.

Even New Electric Vehicles are Building a Loyal Fan Base

As a nation, we still think of hybrid and all-electric cars as something new. However, the first Toyota Prius hybrid was launched back in 1997. The 2010 Nissan Leaf introduced us to all-electric commuting by a major manufacturer. Ford looked to capitalize on their loyal owners when it launched the 2021 Ford Mustang Mach-E as an all-electric SUV that embraced the heritage of the iconic pony car. All this means there is a level of brand familiarity for car shoppers when thinking about adding lithium-ion batteries to their daily drivers.

Test Your Loyalty by Considering All the Options when Shopping for a New Vehicle or SUV

Ultimately, if you are heading out to find a new car, don’t feel bad if you are looking at buying the same make and model again. It seems to be in our nature. You also have the chance to explore all the latest designs and features when you visit the Beach Boulevard of Cars in Huntington Beach. With 12 different dealerships located within a few blocks of each other, you can take the time to find the perfect ride for the next chapter in your life, whether that is piloting another Subaru Outback or switching to a Hyundai Telluride. Come by for a test drive today.